think don't drink and drive advert
It is clever and really makes you think. In 1964 the first drink-driving advert was fairly relaxed.
Always the sign of a strong ad.
. Over the years advertising through DMBB has managed to change public perceptions and make it socially unacceptable. If hes been drinking dont let. In my opinion it is a convincing ad that will make people think twice before doing something stupid.
The ending statement is a very short imperative sentence that commands us not to drink and drive which reveals the seriousness that was meant to be depicted. Tell your friends not to drink drive this festive period says latest THINK. He has a passion for travel food and social media.
Russell is currently reading for a degree in law whilst maintaining the position of legal trainee within a local firm. This particular ad shows a mans lower legs and feet. Creative director Ariyawat Juntaratip and his team have created a visually groundbreaking anti-drink drive campaign at Leo Burnett.
Our new THINK. The report Who Are We Scaring With High Fear Road Safety Advertising Campaigns addresses how effective fear-based anti-drunk driving advertisements are. As he also enjoys design and social media he has.
Not necessarily urinating sitting down on a urinal but the concept of alcohol that makes you do it. It also implies that being an amputee is a negative. For this years campaign which runs to January 1.
Advert marks the 50th anniversary of anti-drink drive campaigning. Issued in Public Interest by BMW The ad certainly is dramatic. Spare parts for humans are not as original as those for cars.
1978 Think once think twice think bike. Anti-Drunk Driving Ads Are Utilized All Over The World. It tugs at heartstrings.
Dont Drink and Drive Ad No. Shown in the UK only. Campaign starting today 7 December 2017.
Think before you drink before you drive becomes the Christmas campaign slogan after research shows that deaths peak over the festive season. Dont Drink and Drive. Dont drink and drive This is a serious advert that people can relate to that people do stupid things that theyre not supposed to when drunk.
The advert which aired 50 years ago this year is lightyears away from todays campaigns with its. By Marketing Week 4 Dec 1997. The 1964 advert has a huge dollop of sexism with the voice over laying the responsibility on the drinkers good wife.
About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy Safety How YouTube works Test new features Press Copyright Contact us Creators. If hes been drinking dont let him drive Through a combination of road safety campaigning and better enforcement road deaths due to. We as viewers are not being asked to drive sober we are being demanded.
Although road deaths caused by drink drivers have fallen significantly from. A new Drink Drive advert has been released showing emergency crews responding to a fatal car crash while singing the Kool And The Gangs 1980 hit Celebration. See more ideas about dont drink and drive drunk driving ads.
Jul 23 2014 - Explore Smart Choicess board Dont Drink and Drive Ads on Pinterest. A screenshot of the UKs 2007 campaign. The Government revealed its latest drink drive campaign yesterday and with it signalled a change in strategy.
Russell enjoys actively participating in voluntary organisations both on and off campus. With the advancements of digital technology it is possible to create all manner of extraordinary imagery for a variety of products and clients. Using this specific tactic helps to reflect the emotion that is meant to be presented within the advertisement.
50 years of truly shocking drink-driving adverts. One of the legs is a prosthetis. Barman tells you how your life could change if you decide to drink that pint before driving.
Drinking and driving has been a social problem for many years. Even buzzed driving is dangerous and can lead to devastating physical and financial consequences. A TV Advert I created to help prevent Drink DrivingClick here for more information about the cause.
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